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Intellectual Asset Management:
More Important Than Ever
“The shifting American economy now favors the creation of ideas over the production of material goods. Such a shift will place more emphasis on intellectual property rights.” – Alan Greenspan, Feb. 2004, Stanford Institute for Economic Policy Research.
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The importance of intellectual assets to global corporations has spiked in recent years and is receiving growing scrutiny. Maintaining your competitive advantage is increasingly about protecting these assets and effectively managing them.
Chances are you’re building more value than ever in your IP – including patents, copyrights, trade secrets and more. And you likely hold a fair number of contracts, which represent potential revenues as well as corporate commitments. These assets are tough to track and manage – yet an alarming number of companies are doing it manually or with very basic spreadsheets.
If you’re one of them, you could be losing license fees, missing filing deadlines, paying penalties for late renewals, and multiplying your risks of liability and regulatory non-compliance.
One small idea can lead to an invention. So it’s critical that you have a handle on every activity and every document throughout all phases of the innovation value chain. This is all but impossible without an integrated picture across your enterprise. We created Decipher™ to deliver a holistic view of your entire intellectual asset portfolio, along with a set of innovative tools – to help you maximize value and streamline management of your IP and contracts.
Learn more about how Decipher can help you.
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Decipher is critical to the management and protection of our global IP portfolio, which is the lifeblood of our business.
-Worldwide Patent and Innovation Director
Fortune 200 company
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Visit Our Blog:
Join Innovation Asset President and CEO Peter Ackerman and guest IP experts for ongoing dialog on Financial Aspects of Intellectual Property. |
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